Who We Are

New Deal Lighting And Grip, LLC Gaffer, grip and electric rentals in Norfolk, Richmond, Virginia Beach and all throughout Virginia and surrounding areas to video, photography and film productions for over 25 years.

Owned and operated by Gaffer Josh Cross, we are fully committed to providing top notch customer service. We pride ourselves on offering grip and electric rentals in Virginia Beach, Richmond and all areas of Virginia, from our inventory which is always being updated to ensure we meet and exceed industry standards of grip and electric equipment. We believe a positive friendly attitude and a "find a way or make a way" approach to problem solving is the key to being a valuable part of any production team.